UK eCommerce companies have seen significant growth, in revenues and repeat orders since lockdown, reporting average annual revenue increases of more than 15%.
The move to online shopping continues apace, but more UK shoppers are using marketplaces rather than directly from retailers for convenience and good delivery.
To protect newly won market share and continue to drive growth, a business must understand and engage new customers to develop valuable long-term relationships.
Almost six months in, it’s fair to say that 2020 has already been quite a year. If you’re wondering what the logo of the year might look like, wonder no more.
Retailers should refocus their marketing efforts to build customer loyalty, trust and consumer goodwill, helping your audience through the COVID-19 pandemic.