Customer Experience Trends for Small Businesses
July 19, 2021
We look at customer experience (CX) trends many businesses are now adopting. CX is vital for the acquisition and retainment of customers.
Despite recent innovations in marketing tech, brands still experience obstacles when it comes to implementing an effective customer experience (CX) strategy.
The COVID-19 pandemic has changed consumer behaviour, simultaneously, people are facing closed stores and social-distancing requirements turned to eCommerce.
Localisation: Six Reasons Why You Need It
April 26, 2021
Localisation is often confused with translation, but it is the entire process of adapting a product or content to a specific location or market.
The Difference Between Content Marketing and Copywriting
February 8, 2021
If you’re writing great articles, but you’re not getting traffic, the problem may be ineffective copywriting and content marketing.
5 Shifts in Shopping Behaviour for Christmas 2020
November 1, 2020
Christmas in 2020 will continue to be a period of peak shopping demand and a critical time for retailers to analyse and strategise shopping behaviour.
Cancel Culture: Approach to Influence Change via Consumers?
August 10, 2020
We’re not defining cancel culture, because we think it’s more important than that, especially because it is the exercise of consumer power.
To protect newly won market share and continue to drive growth, a business must understand and engage new customers to develop valuable long-term relationships.
How to Create an Effective Customer Journey
July 6, 2020
Experts recommend studying situations from a customer journey point of view to be effective; to anticipate what will be their next course of action.
