With all that has changed due to the Internet and Social Media and the ways that advertisers can creatively reach the audiences of the digital era, surprisingly little has changed in the way that advertisers spend their money for digital marketing.
Your basic banner advertisement is still the big financial drain. Social Media is getting a small upswing in advertising dollars, but it isn’t as much as one might think. It almost seems as though the newest form of advertising has still managed to be old-fashioned in its approach.
