Bounce Rate: 5 Ways to Reduce It
September 20, 2021
Bounce rate is the percentage of visitors on your web pages who leave without visiting other pages. This post will explain how to reduce bounces.
Despite recent innovations in marketing tech, brands still experience obstacles when it comes to implementing an effective customer experience (CX) strategy.
The COVID-19 pandemic has changed consumer behaviour, simultaneously, people are facing closed stores and social-distancing requirements turned to eCommerce.
COVID-19: The Ultimate Design Thinking Use Case
November 23, 2020
COVID-19 is forcing the world to rethink its outmoded routines and power a remarkable pace of design thinking and innovation.
5 Shifts in Shopping Behaviour for Christmas 2020
November 1, 2020
Christmas in 2020 will continue to be a period of peak shopping demand and a critical time for retailers to analyse and strategise shopping behaviour.
Cancel Culture: Approach to Influence Change via Consumers?
August 10, 2020
We’re not defining cancel culture, because we think it’s more important than that, especially because it is the exercise of consumer power.
To protect newly won market share and continue to drive growth, a business must understand and engage new customers to develop valuable long-term relationships.
How to Create an Effective Customer Journey
July 6, 2020
Experts recommend studying situations from a customer journey point of view to be effective; to anticipate what will be their next course of action.
Re-thinking Emotion in Marketing to Deepen Engagement
March 23, 2020
Changing your approach to emotion based marketing can help you create stronger connections with your audience with direct attention and engagement.
