Not sure what your websites bounce rate is or why it is important? Not sure how to find and track your bounce rate over time or understand what you can do to make it smaller? If you are unsure about the answers to any of these questions, this post will explain how you can reduce bounces.
What is your bounce rate?
Your bounce rate is the percentage of users on your web pages who leave without visiting other pages.
Thus, it highlights the number of visitors who reject or abandon your website. The bounce rate is a sign of how relevant or how useful they find it.
Why is bounce rate important?
It is unrealistic to expect a 0% bounce rate. Some people might click on links by accident or are simply curious. The lower the percentage rate, the more successful your website is likely to be.
If someone chooses to visit you and then bounces, you are missing out on an opportunity. It might include: interest and engage them. Or sell to them or to develop long term relationships.
If you are attracting visitors using PPC ads, every bounce is a waste of your advertising budget.
How to find out your bounce rate
The easiest and most effective way to find the bounce rate of your website is with Google Analytics.
If you need help embedding the tracking code, there are WordPress plugins that do this for you. Just copy and paste the code.
Once Google Analytics is ready, you can see the bounce rate of your site. See which pages get the highest rates and the type of visitors bouncing.
Armed with this, you will better information about where the problems are and how to fix them.
How to reduce your bounce rate
Make sure you are targeting the right users.
High bounce rates are often a side effect of using keywords that attract the wrong people.
For example, if you have a blog to inform people about watches, you might find people arrive at the website looking to buy a watch. When it becomes clear that there are no watches for sale, they leave.
In this scenario, use Google Analytics to find keywords attracting bouncing visitors. Then adjust the keywords on the affected pages.
Attract the audience you want to connect with. You may also want to check the use of those keywords in any of your ads too.
Poor website navigation
Make it clear for people to find out where to go next. Poor navigation leads to visitors not knowing where to go next. It is the main reason why people only visit a single page.
It is especially important if you want to guide visitors along a sales funnel. Aside from using menus and search boxes, you must make it abundantly clear. Think about the next steps and how to get there.
The key importance here is having a very well written website. In addition to visible calls to action (CTAs).
Generally, visitors expect navigation to be in particular places. For example, menus in the header and CTAs at the bottom of the page.
It is always wise to comply with those expectations to make finding things easy.
Increase engagement with recommended content
Websites can use personalised content to keep existing members engaged. But this is more challenging for new visitors.
What websites can do, however, is to create pages specifically aimed at new visitors. Include recommended content based on what previous visitors have found engaging.
Many themes and plugins provide widgets to link to popular content. Whether it is a post, product or other related content.
They’ve been accurate to improve clickthrough rates by 50%. Thus reduce bounce rates by the same figure.
A mobile-friendly website
Mobile browsing is now more dominant than surfing on a computer. Chances are, the majority of your visitors are using a phone.
If your website is not configured for viewing on a small screen, most people will leave straight away. They will also take their business with them.
Fast responding website
Most people are aware that slow loading websites can cause high abandonment rates. When it comes to bounce rates, it is not just the loading speed of the landing page that counts.
Think about the interactivity on your landing page. These might include filtering products, links to another page, data input etc.
They expect a website to react quickly. Even if the original page loaded swiftly, if these are slow, the bounce rate will increase.
If your landing page is loading quickly, then you have done a great job. But if your check out page is taking too long to load, it can be especially problematic.
The bounce rate is an incredibly important metric. It helps you understand how successful a website is at keeping visitors on-site. But also to funnel them to the pages you want them to go.
Use the detailed information provided by Google Analytics reports. You can find out what and where the issues are. The solutions provided in this post can help address them.
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