There are many different website designers and developers that you can approach to get a new website created.
BUT you also need to do your research before diving into the deep end of getting the website created. Providers of web design and development services look into all that you need and understand what you want before creating a masterpiece for you. When you also know precisely what they’re talking about to you, it gives you a deeper understanding of what’s going on.
When you find the right web designer and / or developer, you can get the most out of it for your brand.
1. You Domain Name and Host
Your name is your identity; the same should be the case for your website; the name should say it all.
Most brands ensure their domain name is based on the name of their brand name. That makes it much easier for most customers to remember and search for them without going through any added trouble.
Your domain name should also be the same; it should be small, easy to remember, and most likely based on exactly who you are. It is very crucial that your name is simple to spell, recognisable and incorporates SEO. Before you reach out for web development services, ensure you have your name sorted.
You must also think through the hosting services carefully. All the expected data and traffic that you would have to deal with. Most web developers also provide website hosting, so ensure you get all your information before hiring a service.
2. Backend Services
If the main engine of your website fails to function, your website will not work properly.
When hiring a web developer, you need to have your website’s functionality figured out. If you don’t have robust backend services and hosting to match, your website will fail to impress the visitors.
You want your website visitors to fall in love with what they see. You want customers to stay on your website and get what they came here for in the first place. You need to keep all these points in mind when starting web design project. You need someone who knows this and will do the best for your website to ensure a secure and efficient running of your online platform.
Always keep an eye out for what is going in behind the scenes. The functionality of your website takes the entire user experience to the next level. If that is not only working right, then the actual point of the website is lost. This will not work well in your favour and cause your users to bounce quickly.
3. Stunning Visuals
All website visitors decide to give you a chance because they understand and like what they see on their screens. Otherwise, they bounce!
It is a fact, the first reason why a customer is attracted to a website is that the designs are simple and it’s easy to use. If you cannot communicate your visuals clearly and the customer doesn’t understand anything, they tend to take their business elsewhere.
Ensure the web designer that you choose for your website knows how to make your website look stunning. There are many different contributing factors, such as colours, typography, and content. You need to make sure all of them are on point in the final visual.
The more pleasing your website is on the eyes, the more time customers are likely to spend on it.
You need to understand the designs that sit well with your brand. The more related your website is to your business, the better its impact on your customers. The web design agency you hire also need to have proper knowledge, so be sure your ideas match with what they provide.
4. Brand Yourself
Everything is about branding and putting yourself out there, be approachable to your customers.
Your business’s size doesn’t matter if you are not there right in front of your customers when they need you. Focusing on your branding helps you reach out to your target audience.
When working on the designs for your website, focus on your entire website’s design. This includes your logo and your contact information. Your logo is an essential part of your brand. If that is lost in the design, you have made a significant mistake.
Your website is the perfect place to brand yourself. Always ensure the web designer you commission knows exactly how to make the most of it. You don’t want to lose out on this opportunity to make a mark on your target market.
5. Being Functional
If your website doesn’t load in time, has broken links, or doesn’t cater to customer needs, it has missed the mark altogether.
Always check everything to ensure your website does not contain any glitches or bugs that can become annoying for the users. Smooth functionality adds to the appeal of the website. If your website has any such issues, it will cause users to abandon your website, and therefore you lose business.
All the best web developers ensure you run a test before launching the website for the world to use. Plus, with the passing time, you also need to ensure that problems don’t develop. Your web developers also need to keep working on the links and update any issues. The smooth running of your website is important to ensure a smooth profit for you.
You don’t want customers to get frustrated and never give your website a chance in the future. Ensure that you are always active in fixing these issues quickly and efficiently with your web developer. Once there is an understanding, you know that your website will function properly.
A call to action (CTA) is like a little nudge that the user needs to make a decision. When it’s present in the right place, it still gets the work done. Ensure there is a proper call to action on your website.
Good web developers know precisely how important it is to have the proper call to action placed all over your website. You also need to know where your website needs them to ensure your customers are prompted to reach out to you and make the decision in your favour.
It doesn’t matter what your website is about or what you’re asking them to do; always ensure there is an appropriately placed call to action in your website. This could be something small such as a contact us button or something more intense, such as becoming a member, but do include a call to action.
7. Shorten the Load Time
Visitors don’t have even a second more to give; they will leave if your website doesn’t load fast. Looking for what you need is already frustrating when you can’t find it. Add on time on top, and the frustration reaches a whole new level.
You have to ensure for a great user experience that your website loads in less than three seconds as a rule. That’s all the time customers have to give you. If they have to wait for the page to load any longer, customers tend to bounce quickly.
Before choosing the web developer for your website, take a survey of page load times. Ensure you have a good understanding of what needs to be done to keep your customers from bouncing. Keep your website’s download time as low as possible.
8. SEO Friendly
If you’re not using one of the internet’s most in demand tools to reach customers, you’re losing significant business.
It doesn’t matter if you’re working on a new website or an existing one, having SEO friendly codes for your website is essential. The more your website is inclined towards being coded with SEO in mind, the better it would be for you.
Good web developers all cater to the SEO aspect of the website. The easier your website’s code is, the easier it would be to rank it and reach out to your customers. Always invest smartly since SEO is an on-going process and not something that happens overnight. It only ends when you want to stop working on your website to make a space for itself in the searches and stay in your customer’s line of sight.
Before you hire your website’s developer, ensure you understand the importance of SEO. Then, talk to the service providers to create a long-term relationship where you, the designers, and your customers will benefit from the deal. The outcome of smart SEO will always be in your favour.