We look at website usability, website rankings, how to improve SEO rankings by improving usability and conflicts between usability and SEO best practices.
Google will soon judge websites based on how users perceive the experience of interacting with them as the company has developed a new ranking algorithm.
Accelerated Mobile Pages (AMP) is parading around as an open-source initiative, but it’s really just Google’s way of locking users into their own ecosystem.
Personalisation can be found everywhere and to put it simply it really does work, but now that consumers have learned about it, it has somewhat lost its touch.
We have highlighted eight key areas we feel should focus to engage users and potentially conversion rates to achieve marketing success for your mobile app.
People like it when your website can load fast. And so does Google. Google likes fast sites so much they have developed what they call a ‘mobile first’ index.