This infographic covers the psychology behind type choices. You will learn how serif, sans serif, script, modern, and display typefaces and their fonts are best used for moving your audience to feel how you want them to feel.
Did you ever think that fonts you choose for your logo could say something about you and your business?
Or that it could convey your message in a certain light?
You should take careful consideration when choosing a logo font. As you may already know, people have certain feelings, emotions, and associations when they see certain colours. What you may not realise is that they have a similar response to typefaces and fonts.