What Is Guest Blogging?
Guest blogging, as the name suggests, is creating guest posts to be published on a third-party website. Guest blog posts are generally written for websites that belong to the same industry that the guest blogger serves. What this does is that it allows the guest blogger to build credibility as an industry expert. Search engines recognise this too so it’s great for SEO.
Think of it this way. The only reason someone not connected to you will be willing to publish blog posts written by you is if you have advice, insights or information to share as an industry expert.
Every industry has specific third-party websites that allow guest posting, and you can try and establish connections with them to publish your posts.
The best guest blogging sites have a huge audience base and you can tap into these readers by ensuring you offer value in your pieces.
On top of that, you need to be able to drive readers from the guest blogging site to your company site, for which professional content writing services are the order of the day.
Different guest blogging websites have different editorial guidelines for their guest posts which you can find on their website. Getting your content published isn’t as easy as hiring a blog writer. Your guest posts will only be accepted if you follow these guidelines.
Some guest blogging websites allow you to post your contact info, which is a great benefit of guest posting and further improves your chances of getting traffic to your website.
Determine Your Guest Blogging Goals
Before we begin, your first task is to decide what your goal for guest blogging is. Knowing this goal ahead of time is key in determining the right kind of blogs to submit guest posts to. Typically there are three main goals for guest blogging.
- Positioning yourself as an authority and well-known name in the industry.
- Getting exposure (traffic) back to your website.
- Building backlinks to your website (though this should never be the main focus, as Google frowns on this).
With the right kind of content on the top blogs, you can do all three of these things.
If you are trying to accomplish either #1 or #2, then you will want to find blogs that have a wide and engaged audience.
Benefits of Guest Blogging
1. It Helps Establish Authority
Guest blogging is one of the most effective ways of building your business authority. People trust your brand if you have published quality content on websites that they know and follow.
Just keep in mind that the content you post must be relevant, high-quality, and valuable.
Building authority for your business is not easy because creating trust on the internet is difficult. Your audience will trust you more if you share what you know and support your claims with facts and stats.
Writing guest blogs tells your audience about your expertise in the field. They will be more confident in approaching you when they know that you are an expert and authority in your field.
2. Great for Getting Links
What’s the use of a website that doesn’t earn you a single penny?
Running a website takes a lot of time, effort, and resources. You will only be able to reap the fruit of your labour if you appear in the search results of your audience.
One of the many criteria search engines use to determine the ranking of any website is the quality and number of links pointing back to the website. The number of these page links is one of the factors that determine your ranking on search engines.
Guest posting helps you get high-quality backlinks. These links improve your search engine ranking and you will get more audience to your website, which brings us to our next point.
3. Increases Organic Traffic
If you write a great guest blog post, you can expect traffic to start flowing to your website as soon as the blog goes live. With each relevant backlink, your webpages will perform better on SERPs. This will help you grow organic traffic.
Organic traffic comprises of those visitors who find your content and hence your website via a search engine. When there are enough backlinks to your guest posts, Google and other search engines will consider your content to be of substance and value.
This will bring it to the top search results and will bring more organic traffic to your website.
4. Improves Brand Visibility
Another great benefit of guest blogging for SEO is that it increases brand awareness. With guest blogs, you get your brand name out on the best websites. People that didn’t know your brand before will learn about it from a credible source.
Guest blogs posts are a great way to increase your brand visibility so it’s important to put in the effort in your guest posts. Write premium-quality content to make a great impact.
5. Diverts High-Quality Traffic to Your Website
By high-quality traffic, we mean visitors who not only find your content valuable but also make a purchase. You can sugar coat it all you want, but all we really want at the end of the day is website traffic that converts.
When you write guest blogs for other websites, you don’t have to start from the beginning. There is already an audience on the guest post site. Amassing traffic is not that difficult if you use the right keywords, social media strategies, and phrases. What matters is reaching the audience that will make a difference to your bottom line.
The Best Times to Pitch a Guest Blogging Post
You won’t always have a golden opportunity to pitch a guest post, but there are certain things to take advantage of when they arise. These include the following.
- when a blog mentions you in one of their posts or on social media (Twitter, Facebook, Google+, etc.)
- when the blog lists you, your business, or your product in one of its posts
- when the blog specifically advertises they are looking for guest posts
- when the blog publishes another guest post
How to Be the Best Guest Blogger
If you’re aiming to become a regular contributor to a blog, or simply want the blog owner to brag about what a great guest blogger you are, then be sure to do your best to promote your post to throughout your own audience. The blog owner will love it if you send new readers their way.
Also, be sure to reply to comments or questions that people leave on your post. That will go a long way if you are working to build authority in your industry.
Guest blogging on reputable sites is a great way to leverage the success of blogs that are already popular in your industry. To get the spot for a guest blog, you need to send engaging pitches that show your worth.
Do you use guest blogging as part of your online marketing strategy? What other things would you suggest for a business looking to increase their guest blogging success?