In July 2019, the ICO published updated their cookie guidance and policies on other similar tracking technologies, shortly after implementing on their own site.
Personalisation can be found everywhere and to put it simply it really does work, but now that consumers have learned about it, it has somewhat lost its touch.
Meta descriptions serve the function of advertising copy. It draws readers to a website from the SERP, and is a very a important part of search marketing.
We have highlighted eight key areas we feel should focus to engage users and potentially conversion rates to achieve marketing success for your mobile app.
People like it when your website can load fast. And so does Google. Google likes fast sites so much they have developed what they call a ‘mobile first’ index.
Most of the time, people want to see SEO results fast. There are a lot of variables that determine how long it can take to see results after you start.
HTTP/2 is supported by leading browsers. Apple also announced the future release of HTTP/2. It’s used on millions of websites and provides many benefits.