It’s now 2018, and if you haven’t started to chart your digital marketing game plan, it is time to get going! We’re here to help. We’ve combed through several archives for 11 top tips to set you on the right digital marketing path for 2018.
1. Set goals for the year based on past results. Now that 2017 makes its way into history, take a look at your website and social media statistics to gauge your annual performance.
Use that data to set some attainable goals for 2018, and don’t forget to monitor your analytic as the year goes on to track how you’re doing!
People love their smartphones, tablets and other mobile gadgets, so make sure that your website is optimised for mobile delivery. Check out this infographic to learn how to optimise your landing page.
3. Be an active blogger. The average company that blogs receive 55% more website visits than its competitors. An active blog holds incredible SEO value for your website, and all you need is a bit of time to set it up and start posting to take advantage of it.
4. Monitor your website analytics. Website tools like Google Analytics can be a little overwhelming, but they don’t have to be! Once you know what information you should pay attention to, it’s much easier to use these tools to your advantage
5. Use third-party sales channels. Do you list your products on Craigslist or eBay along with advertising them on your website? These third-party sales channels can help you reach more customers and land more leads than relying on your website alone.
Digital Marketing via Search Engine Optimisation
If you’re targeting your SEO beyond that scope, you may be wasting your time and money by reaching prospects who aren’t willing to make the journey to your location! Check out this post to learn more about how long this can take to start showing results that can help you.
7. Take advantage of inbound links. If you’re trying to improve your SEO or increase traffic to your website, you’ll want to establish a variety of inbound links to your site. These are links from third-party websites that direct visitors to your site.
They’re not necessarily easy to cultivate, but they’re extremely helpful when it comes to improving your search engine ranking and getting more visitors to your site. If you want to understand Google’s ranking factors, you need to read the Periodic Table of SEO Success Factors.
Digital Marketing on Social Media
8. Social media can be a powerful tool in the hands of an established brand. Social media platforms like Facebook, Twitter, and YouTube can help cement a brand’s identity and enhance customer loyalty.
Choosing a good mix of content to post without pushing products can be difficult, keep it cohesive.
9. Check your Facebook insights. Social media is a great tool for spreading the word about your business, but how do you know if your social strategy is successful?
Tools like Facebook Insights show you statistics about interactions with your posts, your audience demographics and even how you stack up to your competitors on social.
Online Reputation Management
10. Claim your online business profiles. Have you ever come across an online listing for your business that you didn’t create? Online business directories can automatically populate your information, but they don’t always get it right.
11. Engage with reviewers. Think of the reviews you receive on Facebook, Google + and other platforms as a conversation. If an unhappy customer leaves you a negative review, it can be tempting to delete it, ignore it or respond with a snappy comeback.
But if you take their comments seriously and give a polite, considerate response, you may be able to fix their problem and salvage a customer relationship! But remember, happy reviews deserve responses, too!