The chart below provides an overview of the factors that affect search engine rankings, but there’s a lot more to the Table. It explains the reasoning behind specific factors. You can learn a lot from studying it.
The chart focuses on the core Google ranking factors and how to ensure that nothing catches you off-guard even when Google rolls out another update.
When you understand that search engines reward web pages that combine ranking signals, you’re better equipped to manage those signals and see your pages gradually climb to the top of Google SERPs.