When it comes to a business website, a good user experience (UX) is essential. This can be achieved by designing the website in a way that it’d be easier for users to navigate and get the information they require.
A poorly designed website, on the other hand, can destroy your online business. Such a website is likely to discourage users from engaging with your business.
Your website might have a poor design if you aren’t getting the desired results.
We explain the signs of poor website design so you can understand what you need to change to obtain maximum returns from your website.
You can also have a fantastic read here to know how you can test your website’s usability and where you need to improve.
1. Bad user experience fails to convert visitors into sales
If visitors aren’t taking action, such as making requests or buying from your site, then it means your website design isn’t engaging your visitors.
This might be a result of unclear messaging and weak calls to action. When designing your website, ensure your messages are clear to help with your website traffic.
2. Poor user experience in navigation
A well-designed website should be able to help the users navigate your website with ease. However, if the navigation of your website is difficult, it might frustrate your visitors.
Note that when people visit your site, they will be looking for specific information. If they can’t find what they want, they’ll have no other business with your website other than to leave.
Your website is likely to discourage users if its homepage has several subpages. To ensure users would find it easier to use your website, ensure it has a few subpages.
It would also be helpful to ensure your site has a search bar to help the users quickly find the information they want.
Also, make it easier for the website visitors to return to the home page. Failure to make it easier for the visitors to use your website might frustrate them and leave your website for other alternatives.
3. High bounce and exit rates
You should be worried about your website design when visitors leave your website without taking any action.
When your website has a high bounce and exit rate, it means that people visiting your site won’t be able to find what they’re looking for.
For instance, having a bounce and exit rate of more than 50% on your website means that a large number of your website users are leaving your website than staying. It implies that your website visitors can’t find what they want.
4. Website not optimised for mobile
With the advancement in technology and an increase in the demand for smartphones, most people now use their mobile phones to do a lot of activities, including online shopping.
Unfortunately, most websites haven’t optimised their pages for mobile phones. They’re still built for desktop computers.
If you’re one of the people who haven’t optimised their websites for mobile, then you’re missing out on great opportunities big time.
This means that most website visitors won’t be comfortable navigating your website because most of them use mobile devices and not desktop computers.
This may include having adjustable elements, like fonts, to fit into the screen of the user’s device.
5. Slow-loading website
If your website takes ages to load, you’re not providing a good user experience to your visitors.
It frustrates your visitors who are just coming for quick information or are just interested in knowing the kind of products or services you’re offering.
Such people might be forced to leave your website for other alternatives where they can quickly have access to information. To stay ahead of the competition, ensure the speed of your website is reasonable.
6. Lack of user experience focus
When visitors come to your website, they should find a site with a focus and clear objectives.
Most of these people are probably coming to navigate the products or services you’re offering. If your website has no direction or guide, it might confuse your visitors and leave them frustrated.
As soon as people visit your website, they should be able to quickly develop an idea of the products or the services your website is dealing with.
You can improve your website focus by displaying your products or services on the homepage of your website.
A well-designed business website will allow your visitors to interact with your website positively. When designing your website, make sure it’s simple and easy to use.
Be sure to develop a website design that won’t frustrate the users, which is a sign of a poor website user experience.