In an age where people rely on internet shopping and online banking, people expect companies to be responsible with their data and ensure website security is at the forefront of their business ethos utilising Secure Sockets Layer (SSL).
When a customer visits your online shop, they expect you to have HTTP Secure or “https://” – which is a secure connection using technology called SSL/TLS – in your address, not just plain old “http://”.
If you’re allowing customers to place orders on your website without using “https://” you need to get SSL security enabled on your website immediately.
Confidence in transactions
By adding an Extended Validation SSL certificate to your website and adding the logo of a well recognised Certificate Authority such as Global Sign, the customer will see the familiar signs that their connection to your website is secure.
These will be a logo they recognise, the padlock in the address bar, and with Extended Validation, the green address bar signifying a secure connection.
Ensures your customer is talking to you
One of the advantages of SSL certificates is it ensures that the customer is only connecting to your server, and not anyone else’s.
If a customer is on a site that is purporting to be yours (but isn’t, through means of a man-in-the-middle attack or similar), and they have visited your site before, their browser will alert them if the site is not really yours.
When you enable secure HTTP on your website, all data between your server and the visitor’s computer is encrypted. This means that if someone is eavesdropping on their session, they will not be able to decrypt any data that has been sent on the wire.
This allows sensitive data such as credit cards, bank details and passwords to be transmitted without the worry of them being lost on the way.
These are just a few of the advantages to having a website secured with HTTP secured. If you have this enabled on your site from the very beginning, this will allow you to grow your business with peace of mind and confidence from your customers.
Get search engine rank benefits and increased user trust from installing SSL site-wide.
The big question in the mind of site owners, administrators, service providers, and SEO experts now, is: What SSL Certificate should I buy? The Google search boost for using SSL applies to all sites, whether they have personal information or not.
That means that even if your site doesn’t have a checkout page, login pages, or any financial or sensitive personal information, you can still get SEO benefits by installing an SSL Certificate on your site.
Google has encouraged all sites to secure visitor information with SSL Certificates. That means that whether the Website collects personal information or not, Google will reward sites with SSL Certificates with a boost in search ranking.