The colour scheme of your business is actually more complex than you might initially think, most will overlook its importance and choose a colour that they believe looks more visually appealing to them (which of course is important too).
Behind every colour comes a psychological meaning which can be applied to almost all brands, here’s are a few examples:
The colour red is usually tied to such emotions as anger, passion and power which can be both positive and negative.
The colour yellow has a lot of negative connotations as for its use in warning signs etc. but if used correctly it can be seen as warm and friendly and can actually stimulate appetite
The colour orange is adventurous and seen as somewhat innovative. It brings approachability and affordability.
The colour green has a soothing nature, commonly used to advertise natural products and also with financial products. The colour green however can also signify greed.
The most popular of the colours. The colour blue has a wide range of psychological meanings from professionalism, loyalty and trust. This colour is very popular among financial branches, technology companies and also social networks. It is also seen to stimulate addiction, which is why most of the social networks we use today are blue.
The colour purple is associated with luxury and wealth. Not widely used in commercial products but more in high end products. It also has relation to church which implies wisdom.
The colour black can be difficult to use. On one hand it signifies ultimate luxury and sophistication, however it can also signify death and violence.
The colour white on the other hand signified purity and cleanliness. Most companies that use the colour white will also have a coloured version of their logo to appear on white backgrounds, a prime example being Coca-Cola.
When designing your company’s brand, these ‘rules’ should always be taken into consideration.