So, after all the hard work and effort you have put into creating and publishing your new website, nobody is stopping by to check it out? Here are a few tips to boost your statistics by driving traffic to your website to bring in potential clients.
1. Social Media Marketing
By far one of the easiest ways of getting your website out there is to share it on various social networks. Whether you are an individual or a business, you should always have dedicated social network profiles to share your content.
This allows you to build up a following / audience which subscribes to future updates of your content.
2. Categorise Your Content
Being organised on your website is crucial to keeping your site simple and in turn keeping new users on your website.
If you think of your site as a library of content, it’s your job to make sure everything is neat and easy to find. Having an organised website will give off an element of professionalism to your business.
3. Be Unique
Although it may be a time-consuming process, every page on your website must have its own URL, unique title and description. This will allow Google to determine what it is that you do and whether to include you in their index of pages.
Google allows websites to have a star rating when viewed within the search results, this can only be applied if your website allows forms of reviews.
Whether that be through a feedback form system or comments and ratings through portfolio content for example. Having a high rating can boost clicks greatly.
Keeping your website fast is crucial to boosting your website and generating more clicks. Google ranks websites that are faster higher, so spend some time going through your website and use some simple techniques to make it a little faster.
A quick way of reducing load time would be compressing images, Photoshop has a “save for web” feature, this is a really fast way of speeding up.
Google has a specific set of rules (Webmaster guidelines) to help avoid being penalised in their search results. Although they are mostly pretty straight forward, you should always consult a professional if you are unsure.
Receiving a penalty or even worse banned from search results could seriously damage the number of visits your website receives.